4 Ways to Shyft the Status Quo
Society is Changing — So Must We
As business leaders, we don’t have to look far to see that interactions, thinking, and expectations are evolving inside and outside of our work environments. Change is accelerating, and we all must adapt to stay relevant.
Signs of Opportunity are Everywhere ~ But so are Signs of Crisis
There are signs of opportunities everywhere, but there are also signs of crises. People are losing faith in corporations and business leaders to do the right thing at the right time. So, how do we evolve – how do we fix the trajectory that we are on? How do we shyft the status quo?
Today, more than ever, organizations and leaders must make a concerted effort to build social awareness within their organizations. It is one of the most important skills that leaders and organizations can possess and develop today. We are all in this together. What goes on outside the four-walls of our organizations impacts what transpires within them. To innovate and propel our organizations forward, we must engage; we must learn to navigate shyfting social dynamics; and we must shyft the status quo.
Recognize Signs of Crises
Signs of crises are everywhere. Stories of deception and abuse by social media giants, car manufacturers, airline industries, and pharmaceutical companies are plaguing headlines. Individual actions within organizations are bringing corporations to their knees with lawsuits and PR nightmares.
People are losing faith in corporate America to do the right thing at the right time. Organizations are in crises for lack of social competencies – dealing with sexual harassment, toxic work environments, privacy rights, and overcoming biases and gaps in social awareness. The status quo is no longer tenable. The tides are shyfting – and we must shyft with them to thrive.
Follow the Leader ~ Leaders of Industry are Shyfting the Status Quo
Leaders of industry are shyfting the status quo – they are innovating in ways to embrace social change, to build social awareness, and to leave a legacy of positive impact in their organizations and in the communities in which they do business.
Leaders of industry like Marc Benioff of Salesforce TM and Hamdi Ulukaya of Chobani TM Yogurt have committed their companies to improving the lives of their workers and to building more equitable environments. Benioff is committed to eliminating pay gaps for women and minorities. Ulukaya challenges CEOs to create a new CEO playbook. He challenges leaders to take care of their employees and the communities in which they do business first – the rest will fall into place.
Develop the Capacity to Shyft
As leaders, we possess the intellectual capacity, expertise, and innovative capabilities to shyft the trajectory of business. We have the collective ability to create environments where everyone thrives, to lead our organizations into the future, and to build up the communities in which we do business.
Innovative leaders recognize that they must look for new ways to navigate and embrace today’s social dynamics. They must become more responsive to new challenges and new opportunities. Today’s best leaders are monitoring the fiscal health of their organizations while also participating in the development of a civil society, a healthy planet, engaged workforce, inclusive cultures, and strong communities.
Lead by Example
Start by leading by example – start building social awareness from within. Social awareness is an understanding of why different people think, act, and respond the way that they do. It is an understanding of how social, cultural, and historical factors influence social dynamics and social structure. Social awareness is about recognizing patterns and trends. It is built by connecting the dots between what is and why, so that we can shyft to what can be and how.
It is time that we embrace our capacity to drive positive sustainable change – creating inclusive cultures where everyone thrives, where innovation flourishes, and where biases and barriers are recognized and diminished. The status quo is anything but as social dynamics shyft historical values, practices and expectations.
Social awareness is a business asset that enables individuals and organizations to navigate evolving social dynamics. Yes, it is complicated and layered; there is no one-size-fits-all approach. But, ask yourself …
Will you be better off, in addition to managing profit margins and balance sheets, if you build social awareness and human capital stewardship, increasing engagement, retention, diversity and productivity?
It is time to ….
…and shyft the status quo.
By Kristin Heck Sajadi, Founder and CEO at Shyft Strategies, LLC Sajadi is a sociologist, entrepreneur and developer of the Shyft5 TM program – helping individuals and organizations build social awareness as a business asset to shyft the status quo.
Shyft5 TM program tackles challenges and builds awareness—the benchmark for effective communication, productive interaction, and thriving cultures in today’s organizations.
At Shyft Strategies, we help you uncover the obstacles and barriers preventing you from reaching your goals. We help you navigate today’s new business and human capital reality. The first step to moving forward is increasing awareness. Awareness isn’t just learning a new fact or statistic. It is connecting the dots between what is and why, so that we can consciously and cognitively shyft to what can be and how.